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The benefits of content management
Put all up-to-date content at sellers’ fingertips so they can engage buyers with more impactful, personalized, and relevant content experiences that drive more revenue.
Two-thirds of marketing’s investment in content development is wasted because sellers can’t find the content they need when they need it
The average B2B buyer consumes 13 pieces of content before making a purchase decision
Digital-first buyers & sellers prefer interactive content experiences
Improve
buyer engagement
Interactive content sees 52.6% more engagement than static content, with buyers spending an average of 8.5 minutes viewing static content and 13 minutes with interactive content items.
Drive
content ROI
Mediafly customers who leverage interactive content see 28% more content views than customers who leverage static content.
Increase
conversions
Interactive content generates 2x more conversions than static content.
Successfully engage distracted buyers with standout content experiences
Give your team the tools they need to create, manage, share, and present compelling sales stories.
- Enterprise content management to ensure your reps have always-on access all content in one place
- Best-in-class presentation tools to prepare for meetings and deliver exceptional content experiences to buyers in real-time
- Services to help you develop interactive presentations, animated social media & explainer videos, and simulated app and software demos that captivate buyers
- Personalized and engaging content buyers can consume on-demand
Ready to improve engagement and win more deals?
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Effectively manage your content
Use Mediafly’s Enterprise content management system to:
- Easily store, manage, distribute, and measure content from one application
- Give your marketers full control over your brand and message
- Ensure sellers are always using the most relevant, up-to-date content
- Gain visibility into what content works and what doesn’t to drive content ROI
Improve real-time customer engagement
Leverage best-in-class presentation tools to:
- Present and share relevant interactive presentations in-person or remote
- Automate content recommendations to surface the right content at the right time
- Effortlessly pivot to address buyer needs or challenges with content during the meeting
- Easily package all content presented, send to buyers, and track engagement to create contextually relevant follow-up
Uplevel your sales & marketing content
Partner with Presentify, Mediafly’s value-added services team, to deliver:
- Engaging, interactive sales training materials to ramp reps faster
- Compelling animated sales collateral to capture buyer attention and keep it
- Impactful, visual business value reports to accelerate sales cycles
- User-centric dashboard design and data visualization to predict, assess, coach, and execute across the customer journey
Ready to improve engagement and win more deals?
Create personalized buying experiences
Guide buyers down the path to purchase with:
- Relevant content, perfectly curated for individual meetings and prospects
- Personalized microsites that allow buyers to review content on-demand, at their own pace post-meeting
- Interactive walk-throughs of sales proposals, value analysis reports, and product demos
- Data-driven content experiences that match your buyers’ interests and challenges
Content management, creation & delivery resources you may enjoy:
Awards & accolades
With 150 people uploading information at any one time, having the governance of a content management tool and structure built around what we’re communicating to our salespeople gives us the certainty that we’re all selling to the right promotions at the right time.
Tom Stubbs, Sales Capability Manager, PepsiCo
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