Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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CPGs: Improve the Effectiveness of Trade Promotions
Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
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Future-Proof Your Revenue Enablement Strategy
If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt. Sales processes are becoming less linear. The makeup of buying committees has changed.
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Shield the Field: Fight Decision Fatigue with Prescriptive Sales Content
Picture this: You’re a top seller who just got off a call with a prospective customer. You feel in your gut that this is a deal you can win, so you start prepping your follow-up. Naturally, you want to share the perfect piece of content that will really drive home the sale. But, there’s a
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How Smart Content Management Can Supercharge Distributor Partnerships
Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny — you’ve lost some control over your sales initiatives. It’s hard to know how they’re selling your products, what content
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Conquering Sales Content Management for Consumer Packaged Goods
With new products hitting the market every day, consumer goods brands must constantly find new ways to set themselves apart from the masses. And, in today’s digital world, dusty binders and outdated brochures just don’t cut it anymore. To stand out, CPG sellers must arm themselves with dynamic, personalized content tailored to their buyer. Are
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Maximize the Impact of Your Sales Content
B2B sales content can be a fickle friend. There’s no denying content is an essential tool in today’s sales cycles, but many organizations struggle to wield it effectively. Consider this: just 5% of a buyer’s time is spent with sellers. During the other 95% of the evaluation process, buyers are conducting their own research relying
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Top 5 Sales Content Management Priorities for 2024
The old adage — “content is king” still remains true – especially in the world of B2B sales. Today’s buyers are conducting the majority of their research before they even speak with a vendor. When you consider only 5% of a buyer’s time is spent with sellers, it’s clear the content a seller shares is
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