Mediafly Centralizes Content to Streamline Processes

Trinchero Family Estates is a global leader in the wine industry, owning dozens of renowned wine and spirits brands. With a presence in nearly 50 countries, the business needed a solution to align its marketing and sales functions.

The Challenge

Trinchero faced a significant hurdle with data scattered across eight separate systems, causing inefficiencies for sales reps who spent excessive time searching and generating content for distribution.

Reps were spending an estimated 40 to 60 hours per month locating, customizing, and adapting content. At the same time, marketing lacked visibility into how and when sellers were using the content — and how buyers engaged with it.

Devin Long, Business Intelligence and Data Strategy at Trinchero, said, “Our marketers were producing massive amounts of content, but our sellers lacked awareness, access, and actionable insights into how to use it.”

The company needed a unified solution for synchronizing content creation (by marketing) and its utilization (by sales).

The Solution

Trinchero deployed Mediafly to create a consolidated content hub for both marketers and sellers. This centralized platform facilitates seamless:

• Content management
• Content accessibility
• Content personalization
• Content sharing
• Content insights and analytics

Sales reps now have streamlined access to search and retrieve content, aiding them in meeting preparation and real-time interactions with buyers. Additionally, the application is configured to automatically deliver pertinent content to individual reps based on the deals they’re working and the buyers they are talking to.

By showing who is engaging with content and how they are interacting with it, Mediafly unlocks powerful content insights that empower marketers to tailor and optimize content for each persona, segment and buying stage.