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I think we all know the feeling. You’re tired on a Saturday evening, your friends are begging you to come out with them, but you reluctantly decline. The next day they’re all talking about how awesome it was, and how Bono showed up and bought everyone a shot and a pair of sunglasses, or you know, something along those lines.
Sometimes the costs of not doing something can outweigh the costs of doing them. In the hypothetical example above, you only missed out on a cool story and a pair of free shades. When it comes to mobilizing your enterprise, it can cost you a lot more.
The Losses
If you decide not to go mobile, not only do you lose street cred as a company that remains a few steps ahead of the competition, but you also decrease your reputation as an innovator. Both of these factors can be tough to measure, but here’s how to look at it: when it comes to your web metrics, you can track clicks and then how long those visitors stay on the page. If your visitors aren’t staying long, then you clearly aren’t reaching them and engaging them.
A second more tangible cost is the loss of a more efficient interaction point between you and your employees. The differences between devices are narrowing to the point where moving between a desktop, a laptop, and a mobile device is second nature. As the workforce becomes more and more mobile, if you’re not approaching the mobilization of your enterprise strategically then you risk minimizing value.
Third, but certainly not least, you’re digging yourself a deep hole to try and crawl out of when you do decide to jump on the mobilization bandwagon. By starting down the mobilization path early, you set yourself up for easier upgrades that are cheaper and require less hardware. Along with that, it gets your employees into the mindset of using these mobile tools as part of their workflows.
The best way to think about your enterprise is like a great white shark. They always have to be moving forward in order to stay alive. If you’re not moving forward and keeping up with trends, then your enterprise is going to perish. It is that simple. Sure there are going to be costs associated with implementing your mobile strategy but they are not going to be near as high as the cost of refusing to move ahead with the times.
What are the first steps you are taking to implement an enterprise mobility solution? How will you measure success to drive the expansion of your strategy and make it a part of day-to-day processes?
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