If there is one golden rule to filmmaking, it is to do anything to reduce production costs. Making a movie or television show is expensive. I know I’m not reporting any breaking news in saying that, but it bears repeating. It is very expensive. So if you can bring that cost down through digital distribution, you absolutely should.
Why You Should Change
I know the common phrase is, “If it isn’t broken, don’t fix it.” What hasn’t been realized is that the current system is already broken. Or rather, there wasn’t a solution to the old system of production review until now.
The amount of time and money required to convert rough cuts and dailies into DVDs is astronomical. Then you have to think about the shipping costs and the cost of the little cases that each of them comes in. The expenses incurred are far from inconsequential. This is a perfect opportunity to utilize mobile applications and enable the digitalization of pre and post production media.
Geek to Chic
Today, mobile applications like ProReview give you the ability to digitalize your pre and post production media as well as act as a hub for your materials that need to be reviewed and annotated. Switching to an enterprise-grade mobile solution will increase the speed to market for all of your productions by allowing those who need to sign off on them make decisions sooner. The ability to review dailies and rough cuts on a preferred mobile device dramatically decreases the legwork that these decision makers endure every week of production.
Plus, the one time cost to purchase an app to allow these functions, along with the minimal upkeep, will be vastly cheaper than constantly having to purchase and create physical copies. This will allow you to reduce your production company’s costs significantly and permanently. What are you waiting for? It’s time to go from geek to chique.
What ways are you looking at reducing your production costs? Have you considered using mobile apps to aid in your review process?
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