An eMarketer article from last August reports some very interesting statistics on the difference in behaviors and engagement levels for different mobile activities. The article, titled Smartphone Users Most Engaged with Ads While Shopping, discusses mobile users’ reactions to ads.
Relevant to Mediafly, the article highlights how smartphone users prefer native apps versus mobile websites/browsers for different Enterprise activities, such as managing, informing, connecting.
The results from the above study shows that people prefer apps for managing and gathering information. This is where we come in. Mediafly apps are perfect for these kinds of activities. Learn more about Mediafly Solutions and Customers.
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