2020 isn’t all bad! This month the team at Mediafly was excited to learn we ranked on both Crain’s ‘Best Places to Work’ and Inc.’s 5000 ‘Fastest Growing Companies’ lists. This year marks the third year Mediafly has landed on Crain’s ‘Best Places to Work’ list and the seventh consecutive year we’ve made Inc.’s list of ‘Fastest Growing Companies’. We’re ranked #77 and #3524 consecutively.
Are we excited? You bet! Are we surprised? Less so. Our appearance on these lists year after year is something Mediafly prides itself on. In fact, growth and culture are our top priorities.
How Mediafly Is Keeping Momentum Going Amid Trying Times
But in these (dare I say it?) unprecedented times, we have had to get creative to keep our momentum going and motivation up. In March, like most of the world, the Mediafly team completely flipped our work model on its head. We moved out of our open-air offices full of snacks and ping pong tables and collaborative workspaces and into our kitchens and bedrooms full of Zoom (sigh) and, in many cases, kids, pets, and/or elderly relatives.
Recognizing this wouldn’t be the easiest transition, our Ops team immediately shifted their focus from creating a fun and engaging in-office environment to keeping the Mediafly team (proudly dubbed ‘Flyers’) safe, sane, and productive at home. How did they make it happen?
How Mediafly Is Creating a Standout Remote Work Culture
To help our Flyers in their new remote work reality, the Mediafly Ops team implemented a number of new strategies, including:
An updated remote work policy – Prior to COVID-19, we had some remote employees but the majority of our staff worked out of our offices in Chicago and the UK full time. Now, all positions have been made remote for the foreseeable future, with the Mediafly offices set to reopen later this year at the earliest.
A flexible re-opening policy – Both Mediafly offices will re-open, but with a caveat. Moving forward, our offices will be leveraged as a resource, not a requirement, with Flyers determining if, when, and how often they return.
Remote work equipment – The Mediafly offices are equipped with ergonomic office furniture including standing desks. Mediafly Ops recognized moving from this type of set-up to a makeshift office could be tough, so they’ve made sure every employee has access to a comfortable desk chair and dual monitors.
Zoom “playdates” for children and pets of Flyers – I’m sure many of you have become accustomed to seeing your colleagues’ pets and kids pop in and out of web meetings. At Mediafly, we’ve taken things a step further so our housemates recognize our colleagues and vice versa.
Weekly All-Hands Meetings – Keeping all team members informed, aligned, and engaged has been a top priority for the Mediafly leadership team.
“Do Not Book” Fridays and the addition of Personal Days – Both policies were put in place to offer Flyers more flexibility in scheduling and encourage taking time off to recharge.
Mediafly-branded PPE – Flyers will soon discover Mediafly-branded masks in their home mailboxes. Because what better way to show your team you value their health and safety during a global pandemic?
“What an amazing achievement…seven consecutive years of recognition for strong growth and three consecutive years of recognition for strong culture. We’re taking this opportunity to celebrate our amazing Flyers. No matter who you are or where you work (home or office), you are making an impact on this company. Our people drive this culture. And our people drive results.” – John Evarts, President and Chief Operating Officer, Mediafly
How Mediafly Is Fostering Revenue Growth In An Uncertain Economy
In addition to having to rethink our culture, we’ve also had to rethink our go-to-market strategy. In the last few months, many of our buyers have had their budgets cut, staff reduced, and are having to work harder to justify B2B purchases. How are we helping customers get or keep the technology they need to meet their sales and marketing revenue targets while continuing to meet our own?
New hires focused on growth and retention – Our new Growth team is hyper-focused on helping our existing customers ensure they are getting the maximum return on investment from their Mediafly applications.
New “Jumpstart” product offerings – We’ve taken our best-in-class products and created similar, quick-start offerings to help prospective customers easily and successfully make the transition to digital selling.
New solutions that enhance the digital selling experience and address the early, self-guided stages of the buyer’s journey – Remote buyers are doing more research online than ever and engaging with sellers further down the funnel. The new Mediafly Content Hub ensures marketers can offer buyers intelligent and personalized content, track buyer engagement with said content, and enable the seller to pick the conversation up exactly where the buyer is on their journey when they do finally raise their hand. Our new interactive presentation capabilities help sellers lead more interactive and engaging sales conversations sure to capture remote buyers’ attention and keep it.
What is your company doing to maintain quality culture and drive revenue growth amidst everything 2020 has thrown at us? We want to hear from you! Join the conversation on social.
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