Validating the market trends driving Mediafly’s rapidly growing business, Yankee Group analyst Chris Marsh recently released his thoughts on the state of enterprise computing and the continuing consumerization of IT.
He states: “Comparing our enterprise survey data from the past year shows just how much the enterprise mobility market has shifted in 2012. Companies are taking a much more permissive and realistic view toward the imperative of supporting mobility and bring-your-own-device (BYOD) environments. Companies must embrace a hybrid consumer and enterprise technology landscape to ensure they make mobility work in their favor.”
“For the first time, a majority of employees want to use consumer applications for work purposes—and a majority of IT departments are allowing them to do it.”
Core Takeaways:
- This is the 1st time the majority of IT departments is allowing BYOD-type access, conceding to employee demand
- Enterprise mobile applications are ascending quickly in importance
- SaaS (Software as a Service) solutions, like Mediafly’s, are recommended for companies as a better way to successfully manage the complexity of the mobile device and software ecosystems, including BYOD
Mr. Marsh continues, “Companies are on the precipice of a mobile applications gold rush. They are looking increasingly at software as a service (SaaS) as a way to better provision apps to their mobile workforce. Complexity drives companies to adopt managed services. An increasing number of companies are having difficulty with basic mobility management tasks such as distributing applications to devices and upgrading mobile device software.”
Mediafly clients demand and receive excellence in content mobility. They need to reliably and securely access corporate information anywhere/anytime, no matter which device they are using. Mediafly’s SaaS solutions make device upgrades, updates, and additions painless, enabling clients to focus on their core businesses (versus chasing technologies). For Fortune 1000 enterprise communications, sales enablement, and executive review & approval, Mediafly is the trusted provider.
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