Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
International Women’s Day: Supporting Our Customers’ Efforts to Advance Women’s Health
Established in 1911 and celebrated annually on March 8th, International Women’s Day provides a time to reflect upon and celebrate the many contributions women make to business, society, tech, politics, and more. At Mediafly, we enjoy participating in International Women’s Day by shining a spotlight on our female colleagues’ accomplishments and experiences. To celebrate IWD
Continue Reading...
Top 7 Behaviors of Successful Women in Tech
Inspired by the 2019 “Balance for Better” campaign for International Women’s Day, I set out to understand the behaviors women in technology attribute to their success. I surveyed women in various roles at technology companies. They were asked to select statements that most closely resonate with their own personal habits that they feel contribute to
Continue Reading...
Top 3 Challenges for Sales Enablement Professionals
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. In a recent briefing, I asked Tad what he sees as the biggest challenges sales enablement professionals
Continue Reading...
The Undeniable Value in Custom Sales Applications
As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be
Continue Reading...
Evolve Your B2B Sales Team From Pitch to Purpose
The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Read on to learn how top-performing b2b
Continue Reading...
How to Succeed in Sales
In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.
Continue Reading...
Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility
In today’s competitive marketplace, sales reps need a better way to connect and engage with buyers. With growing sales teams, high employee turnover rates, and expensive, often ineffective onboarding programs, how do you ensure you’re preparing sales reps to lead differentiating and engaging sales conversations that drive positive sales outcomes? The role of a sales
Continue Reading...
How to Justify Your Sales Enablement Investment
So you’ve decided sales enablement is right for your company, but you’re not sure how to make it a reality. To justify your sales enablement investment, you must build a business case outlining the benefits to your organization. The business case will include identifying who the key stakeholders are, obtaining executive sponsorship and calculating the
Continue Reading...
7 Reasons Not to Value Sell with Spreadsheets
Value selling is a sales technique used by sellers to convey the value or economic impact their product or service brings in the context of the buyer’s business. Read on for 7 Reasons Not to Value Sell with Spreadsheets from subject matter expert and Mediafly’s Chief Evangelist, Tom Pisello. Today’s digitally-savvy, economic-focused buyers require a
Continue Reading...
Sales Enablement’s “Big Shift”
As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing
Continue Reading...