Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
Why Digital Sales Transformation Is Not Optional
Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you
Continue Reading...
Top 5 Benefits of AI-Powered Sales Enablement
A new InsideSales study revealed that 25% of respondents said the biggest obstacle to using AI at work is that they don’t understand it. You don’t have to be a tech expert to associate artificial intelligence (AI) with tasks made easier. AI has undeniably achieved mainstream awareness; on an almost daily basis, we engage with
Continue Reading...
Mediafly (Literally) Wrote the Book on Value-Based Selling
It seems counterintuitive. Buying is unarguably easier and faster now – often even without tangible currency, but simply a thumbprint. We move through our day expecting to press a button and receive what we purchased in mere moments. Yet, if everyday consumer purchases require nothing more than a functioning thumb, why is the B2B buying
Continue Reading...
How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)
The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is
Continue Reading...
The Value (R)evolution: Value-Based Sales Tools for Sales Reps
Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose Buyers are frustrated, they suffer from a serious case of data overload. A recent research report from Gartner indicates just how much buyers are struggling with buyer journey friction. They spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying
Continue Reading...
3 Ways to Increase CRM Adoption with Sales Enablement Technology
Combine CRM with a sales enablement platform to put your content to work According to Forrester Research, when properly integrated, CRM ROI can exceed a whopping 245%. The impact of CRM on the sales process – starting as early as the 80’s – is undeniable. Its early life as a sales force automation (SFA) tool
Continue Reading...
Mediafly Featured in G2 Crowd’s Best Sales Enablement Software 2019 Spring Report
Mediafly was identified as a leader in G2 Crowd’s 2019 Spring Grid report for Best Sales Enablement Software, with exceptional ratings in the content management, presentations, and ease of use categories. The Grid® represents the opinions of verified solution users and rates vendors through an algorithm based on data sourced from product reviews and aggregated
Continue Reading...
How Mediafly Built an Award-Winning Startup Culture
Mediafly is thrilled to once again be recognized by Crain’s Chicago Business as one of the 2019 Best Places to Work in Chicago, ranking #21 overall and #12 in small business. It is truly amazing to see how our hard work and dedication towards creating and maintaining a unique and scalable culture has put us
Continue Reading...
How a Sales App User Interface Boosts Sales Effectiveness and Efficiency with Digital Asset Management
You only get one shot to make a positive first impression. As a sales rep, not only do you face challenges of getting in front of buyers and having enough time with buyers, but you also worry about making the first impression count. When it’s all on the line and you have five minutes to
Continue Reading...
Augmented Reality Benefits in Sales Enablement Technology
The term “Augmented Reality” (AR) technology may sound straight out of a science fiction novel, but it is becoming increasingly important for B2B sales organizations looking to evolve their sales methodologies. Now more than ever, B2B buyers are highly sophisticated, have a multitude of information about competitive offerings at their fingertips, and are dissatisfied with
Continue Reading...