Mediafly acquires Alinean Inc. to enhance value-selling capabilities

Alinean empowers B2B vendors to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of value messaging, interactive sales/marketing tools, and sales training. This exciting acquisition will empower Mediafly customers to:

• Incorporate interactive, value-selling tools including calculators and assessments into new and existing Mediafly deployments
• Provide a one-of-a-kind sales experience that quantifies results
• Increase competitive advantage with more insightful and interactive presentations