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AI readiness in 2025: From uncertainty to urgency

A majority – 61 percent – of revenue leaders are either actively deploying AI solutions or experimenting with them.

Mediafly’s 2025 State of AI Readiness survey shows a clear shift in mindset: improving sales and marketing efficiency has emerged as the top driver of AI adoption, with nearly one-third of respondents citing AI capabilities as the most important factor when selecting a revenue enablement solution.

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The State of AI Readiness
This report explores how revenue enablement teams are moving AI from experimentation into everyday practice—and what organizations need to get right as adoption accelerates.

Download the guide to learn:

  • How widely revenue teams are already deploying and experimenting with AI
  • Which barriers are slowing adoption, including skills gaps, data quality, compliance, and unclear ROI
  • Why improving sales and marketing efficiency is the top AI objective for revenue teams
  • How AI is reshaping revenue enablement roles—and why professionals increasingly see AI skills as essential to staying competitive
  • Which AI capabilities revenue teams consider most important, from conversation intelligence to dynamic content personalization
  • Why AI should be part of a broader revenue enablement platform rather than treated as a standalone solution
  • How concerns around hallucinations, privacy, compliance, and governance are shaping AI adoption decisions

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