AI Readiness in 2025: From Uncertainty to Urgency
A majority – 61 percent – of revenue leaders are either actively deploying AI solutions or experimenting with them
Mediafly’s 2025 State of AI Readiness survey shows a clear shift in mindset: improving sales and marketing efficiency has emerged as the top driver of AI adoption, with nearly one-third of respondents citing AI capabilities as the most important factor when selecting a revenue enablement solution.
Leaders see AI not as an experiment, but as a prerequisite for growth.
Early skepticism has given way to cautious optimism — 50% of respondents say that AI helps them do their job better” while only 13% are worried that AI will replace their jobs.
CROs and CMOs are moving forward with clarity and conviction, recognizing that future success depends on equipping their revenue teams with AI-powered tools built for real impact.
